Too worried about making a gig that ranks higher on Fiverr? It will not be the case when you’ll follow this complete guide on how to create a gig on Fiverr that ranks better and fetches you more orders. In this blog post you are going to exactly know:
- The method of creating a gig that ranks and creates higher sales
- Some real life examples of good gigs
- Practical workflow of creating a great gig
- Includes some real life examples from some very good and ranked gigs
You’ll be rather happy to know that Fiverr supports news sellers and doesn’t discriminate between older and new sellers. You can make a Fiverr account today, make a killer gig and get an order by tomorrow. Yes, it has algorithms like this. Check out these search results for a search term “YouTube Vlog editor”. We’ll carry this example throughout this gig making training.
- Write a niche-specific title with focused keywords
- Select right category
- Make an appealing gig thumbnail
- Attach a pdf describing your work
- Write a great gig description on Fiverr (within 1200 characters)
- Write a great starting line (60-80 characters)
- Explain your services (200-300 Characters)
- Tell buyer what you don’t do (150-200 characters)
- Tell your buyer what you need from them to start (100-200 characters)
- Tell your buyer what to expect (150-250 characters)
- End it with call to action (100-170 characters)
- Examples of some good gig descriptions
- Set pricing
- Answer the FAQs
- Set the requirements
- Publish the gig!
- After publishing the gig, do this
Here we’ll like to crack that algorithm in an easiest possible way so that you might be able to get more sales and orders by beating that algorithm. Let’s get started without wasting any further time. If you aren’t aware of how to make money freelancing, here’s a complete guide on what is freelancing and how to make money through freelancing. Below is a roadmap on how to create a gig on Fiverr to get your first order early:
Write a niche-specific title with focused keywords
You should write a title that contains the keywords that people often search. Think yourself in place of the buyer who is looking for your service. Suppose you are selling a video editing service. Ask yourself some questions:
- What keyphrase would I search if I needed my vlog edited?
- What kind of sellers would I need? Experts or the Jack of all trades?
The answers are obvious. You will search “vlog editing” or something like “vlog editor”. So, go like this. Be specific in your niche, and don’t go general. So it should be like this:
“I will be your personal vlog editor” OR “I will do vlog editing for your YouTube channel”
Try to keep the title under 50 characters. It’s optimum length for gig, and is displayed full on all devices.
Avail SEO Title option while making a gig. It provides you with an extra option to be more clear with your title. It acts like a meta-title for the best SEO of your gig. There is an option of “Upgrade SEO” under Gig Title. Fill it with your keywords under 30 characters.
An example is: “I will be YouTube Vlogs Editor”, in case you want to focus on the keyphrase “YouTube Vlogs Editor”. Don’t put the phrase “I will” while writing a gig title. Fiverr itself adds it.
An Additional tip
You should write the first title that contains only the targeted keywords. It can be grammatically incorrect and illogical. But it will make your gig link containing just targeted keyphrases. Like the one I’ve used in the example of SEO Title. Writing YouTube Vlog Editor in your gig’s main title will make your gig link like: fiverr.com/YourUserName/YouTube-Vlog-Editor, making your case more stronger. Change title once you complete your gig. Title is changeable but the link is not. So this trick is worth applying. When someone searches this target keyphrase, Fiverr will definitely consider your gig while showing the results, as it contains keyphrases in link, title, and SEO Title.
Here are some of the good real life examples of gig titles and thumbnails for our example keyword “vlog editor”
Select right category
After the title, you are asked to select the category. Usually Fiverr suggests the right category, but have a look over it if it is correct or not. A right category helps you rank for the right keywords and show right buyer requests once your gig is set up. Here is the example for a video editing gig.
Make an appealing gig thumbnail
Once someone finds your gig, it’s your thumbnail that makes them decide to click it or scroll it down. So, make your case more strong here. Make a relevant gig image that is relevant and appeals the buyer to click. Make it standout by giving a unique color combination to it. But don’t use much colors. Choose some brand colors for your gig and stick to them. Make a video relevant to your services. A good voiceover inside it is a bonus.
Use Canva to make gig images for Fiverr gigs. The dimensions of the Fiverr gig image should be as per Fiverr recommends: 550px wide and 370px high, and should not exceed 5MBs size. You can use 3 images per gig.
Examples of gig thumbnail
Below are few examples of gig thumbnails:
Attach a pdf describing your work
Attaching a pdf file is a great way to showcase your skill. You can tell your potential buyers about your previous work, your best projects, major clients, and testimonials if there are any.
Write a great gig description on Fiverr (within 1200 characters)
The description is what impresses the potential buyer and creates sales. If it is strong and clear, it converts. If it is vague and messy, you have lesser chances to convert. You need to be very clear and concise when it comes to writing a gig description.
A gig description can be maximum 1200 characters long. A very tight space to deliver everything about your gig. Here how to write a description that ranks on fiverr:
Write a great starting line (60-80 characters)
It’s extremely important to write your starting line with targeted keywords. It shouldn’t be something like, “Hello, welcome to my gig”. Rather it should be something like this:
“Hi there, I’m your next YouTube vlog editor! Here’s how:”
Isn’t it a catchy one? It is! You can make a better one as well. Here is how it will work for you. This opening line contains little greetings in the form of ‘Hi there’ and without wasting any time of reader, it comes directly to what you will do for your buyer. In this way, you are going to kill two birds with one stone. You’ve written about what buyer needs from you and you have used target keywords to boost your gig rankings in fiverr. Bam!
And yes, it’s only 57 characters long.
Explain your services (200-300 Characters)
In next 200-300 characters, you can write your services like the text below:
“Get any type of YouTube vlog edited in your way! I am an expert in colour grading, colour correction, decent transitions, eye-catching titles, subtitles, visual effects, call-to-actions, social media video versions, and literally anything related to video-editing.”
It’s 264 characters long. And briefly describes your services showing that you are an expert and you can do anything the buyer needs and how the buyer needs, including the focused keywords.
You can make it better using formatting options that include bullets, numbering, and highlighting. Quite handy options to enhance the readability.
Tell buyer what you don’t do (150-200 characters)
It’s an important part of your gig description that prevents confusions between you and your potential buyer. Here is an example:
“I will not do the following: Make videos and voice overs by myself, Add videos to voice overs, Publish edited videos on YouTube or any social media platform.”
It’s a handy 157 characters long statement that prevents you from false orders, and later resulting in cancelation to hurt your gig and profile.
Tell your buyer what you need from them to start (100-200 characters)
Your service obviously requires some files/links etc. to start with. Tell the potential about these requirements.Here’s a sample:
“I will need following to start with: The video files to edit, some details of the work you want to expect from me, A sample video you want to relate (if any)”
It’s 121 characters text. You can add yours and can go upto 200 characters in this section.
Tell your buyer what to expect (150-250 characters)
Once your potential buyer is happy with what you offer, they will think that what will happen when I’ll get the order delivered. To answer this, you should write a section under some heading like: “what to expect in delivery?”. You can write something like this:
“What to expect in delivery? You should expect the following: The edited video in your favourite format (MP4, FLV, or whatever you need), A source file for an extra $10, 3 free revisions to make the work perfect according to your needs.”
These 231 characters describe enough about your delivery. You can offer the source file for free to attract more clients.
End it with call to action (100-170 characters)
You have some liberty of 100 characters here to say some other important thing along with call to action. It can be like:
“Please don’t forget to text me to discuss the work before placing an order. Contact now to discuss your queries and work.”
It’s 120 characters ending that contains a call to action to text you before placing the order.
Examples of some good gig descriptions
Below are some real life examples of good gig descriptions on fiverr. See how beautifully these are structured:
Here is another example:
Here is another very good example. It contains links to portfolio. An impressive move in writing the gig description.
Set pricing
It’s important and critical to set pricing. Value you work while not exceeding the competitive prices. Check what your competitors are offering. Your prices should be competitive, and not seem so low that buyer may think that you don’t have enough skills.
Fiverr provides you the opportunity to offer a maximum of three packages. A basic package, a standard package, and a platinum package. Always avail all three packages and try to upsell your gig. Here is an example of a good pricing plan. Gray ticks show that the seller is not offering these services in this specific package.
Answer the FAQs
There are always some frequently asked questions in every buyer’s mind. And Fiverr provides you to answer ten FAQs. In each answer, you can use 300 characters to clear the FAQ. And a great thing about it is that FAQs appear under the description. Which means you get 3000 extra characters to tell about your service. A huge margin in addition to 1200 characters of gig description.
Here is an example of FAQs from a Level-two seller. See how she covers everything that she couldn’t do in description.
Set the requirements
Not every time, but sometimes, the buyer surprisingly disappears after placing an order and doesn’t even respond. So, it’s good to set a requirements form, where you can use multiple choice questions, and free text answers. So, it’s important to avail the requirements section of your fiverr gig without which the order cannot start ticking. Isn’t it a great thing? You buyers can also attach the files and links there in free text answers. Make everything mandatory to answer.
Publish the gig!
You are all set. Have a look over everything again. Specially title, thumbnail, and description. Click publish and you are good to go.
After publishing the gig, do this
Once a gig is live, you need to keep checking the gig analytics, and keep improving the things where you are lagging behind others. If the gig isn’t getting any impressions at all due to any reason, you need to have another look over your title and description. If you are getting impressions, but not the clicks, most probably you need to change your thumbnail. And if you are getting clicks, but not orders, you need to improve your description and make it a bit more catchy and clear. Give yourself some time of at least fifteen days before making a change.