This blogpost contains a step-by-step guide to research and find your niche for your blog, YouTube channel, or website. You’ll be easily able to narrow down your options to only one at the end.

A market niche, or simply niche, can solely determine where your business or blog is going to stand in the future. Determining the niche is as much important as determining your blog’s name and other essentials. In simple words, a niche is a small targeted segment of a large and highly competitive market. 

Let’s discuss these steps one by one and at the end, you will surely reach a final niche at the end of this post. 

Scrutinize the options

Summary

Categorize and pick the best among the options you can continue with. Keep your best abilities in your mind while sorting. At the end of this step, you will be having some clear options you can go with.

Have a look on these options:

• Marketing
• Weight loss
• Fitness
• Technology
• Video creation
• Pets
• Video Tutorials
• Entertainment

The list is far from completion. But what do you think if you enter a specific field out of these? For instance, you think you have command over technology. Do you think that you have command over whole technology? Obviously technology is far from this and you need to make a choice inside it. So, let’s say you’ve made a choice and it is “ software”. But do you think it’s a great choice? There are thousands of softwares and you don’t have command over each and every software. So, I assume you are expert in graphic designing. Can you work on Corel Draw, Adobe Illustrator, Adobe Photoshop, and all other softwares related to graphic designing? You must be having expertise in only one.

Say you have expertise in Adobe Illustrator. Do you think it is perfect niche for you? Can you design everything Adobe Illustrator is made for? You might be an expert in any one of logo designing, banners designing, flyer designing, infographic designing, but not in all. And that is your niche. Let’s see up to how much degrees we have chosen this niche: 

How to niche down?

Technology>Software>Graphic Designing>Adobe Illustrator>Logo designing

So, using this type of categorization, you can choose the options. I’ll say, keep more than one option for now, for this step. You’ll know it’s worth later. 

See how much categorization we have done in only a single niche and there are thousands of other niches in the same software niche. So, as we have picked our niche, let’s move towards next step of choosing our niche. 

Match with your Expertise & Interests

Summary

Now, out of the opted niches, just go with the ones you are really expertise & interested in and can make enough data to run the blog or channel.

Now, out of the opted niches, just go with the ones you are really interested in and can make enough data to start the blog or channel. 

At this stage, you have some options you have command over. You have to confirm that are you really interested and passionate about it? Have you enough grip on your niche to recall at least 50 topics to write on from your niche? If you can’t recall at least 50 topics of your articles for now, you should leave that option and move to next option until you reach this criterion. If you are simply taking up somoe niche that you think makes more money and not really expert at, or not even willing to be expert at, you will loose interest after some days and will be short at topics after ten or fifteen blogs. So, this step is critical for your successful blogging journey. You can still keep more than one option and you should. 

Know the value – Monetizing options

Summary

Among the niches you are interested in, find the value of each by looking at the possible options of monetization of your future blog.

The next big thing is knowing the worth of the niches you’ve scrutinized in first and second step. Now, it’s important to know that how will you earn from blogs of this type? How will you monetize this blog? These are the questions we will explain and learn to find answers in this step of finding a profitable blog niche. 

All you need is to visit the websites and blogs similar to your selected niche options and notice what kind of options these are using to monetize their blogs so that you may find a really profitable niche for your business. They can use these kind of options to monetize their blogs so can you: 

• AdSense or similar options
• Affiliate programs
• Selling your products
• Paid promotions 

Let’s have a bit of introduction about every option, in case you are not aware of any:

AdSense

AdSense is the basic and probably most popular option to monetize your blog. After around six months, you start earning money online through AdSense monetization of your blogger blog. It’s valid for BlogSpot, WordPress, or any blog. Once you apply for Google AdSense and it starts serving ads on your website, you start making money by getting a share from these ads served on your blog. It’s almost a common revenue option for all kind of websites. But have a keen look on Cost Per Click of your intended keywords to generate more income. Use Ubersuggest to find the high CPC keywords. 

Affiliate Marketing

Affiliate programs are much growing option for monetizing the blogs and earning some good amount of passive income when your audience purchases something from your given affiliate link. All you need is signing up for some Affiliate site like Amazon, ClickBank, or ShareASale or any other reliable option. If your blog mentions some products like cosmetic items, or even softwares, you can get a share of the sale generated from your provided link. 

Selling your products

If your blog can offer some products like art, software or any product, you can sign up on your favourite store and sell your own products there straight from your blog, mentioning the product along with link. Some great options are Etsy, Amazon, or Fiverr, in case you are selling a service. You can link to your local store as well. 

Paid promotions

There must be some stakeholders looking for their online advertisement without directly reaching out to ad services. They will reach you and negotiate a deal with you so that you may advertise their business on your blog. These paid promotions are a great option for some dollars at a time rather than penny by penny through ads, although you should run AdSense as permanent income generating resource for your blog. 

Keep in mind these options of earning money from your blog, compare with the blogs of relevant niche blogs you have visited, and note which kind of monetizing options they are using. That options will be your options of monetizing your blog. Let’s say it is a lifestyle blog. It must be having some AdSense ads on the blog, along with some affiliate links to the related products. So, analyze your monetization options this way. 

Have you gone through any other option of monetization of blog? Please tell me in comments. 

Competition Analysis for profitable niche

Summary

Check the competition of your selected niche(s) so that you may have least difficulty while optimizing your site for search engines.

Now, as you are moving forward through this article, the options in your mind are being lessen, and being clear. For now, you might have three or two options left in your mind to start with. Let’s reduce these to one by choosing the option that is less competitive and easy to rank your website when you perform SEO of your newly created blog. 

Let’s say you have two options left in your mind; web designing and web development. All you need is to research for the competition of each niche in the market (actually these are up to sub-sub-sub-niches now). The simplest way is to go to Google and search for Google Trends. Open the first result and put both of your keywords in the comparison. Select your area and other options, you’ll be having one best out of the two options. You can use a freemium too Ubersuggest by Neil Patel for more sophisticated, free research in a more appealing way. If you find one option extremely difficult, or even it’s difficulty is more than 30, check for the other option(s) and go with the least difficult – Remember, you are expert in all niches you are analyzing for competition. 

Final Notes

So, coming up with niche ideas is easy but picking up one is a sweating task. So, with these four steps of finding a great and profitable niche will really help you out to kick off your blogging or YouTube journey in a great way and I hope you are clear with your ideas like never before. But still, if you have some questions in your mind, you can ask me out here in the comments. Best of luck for your journey. Tata!